IHT
MD Ilias Hossain TusharBrand & Growth Strategist
AVAILABLE FOR Q2/Q3 STRATEGIC GROWTH ENGAGEMENTS
MD ILIAS HOSSAIN TUSHAR — BRAND & GROWTH STRATEGIST

I build brands.I engineer growth.

Creative enough to be memorable. Strategic enough to be trusted. Fusing University of Dhaka marketing rigor with commercial execution across 127+ product launches and ~3.2x ROAS uplifts.

Explore Selected Work60-Sec Growth DiagnosticWhatsApp Tushar
127+
Products Launched
~3.2x
Selected ROAS Improvement
~2x
Sales & Turnover Growth
$18M+
Commercial Capital Managed
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MD Ilias Hossain Tushar - Brand & Commercial Growth Strategist
MD Ilias Hossain TusharDHAKA UNIVERSITY
University of Dhaka · Brand & Commercial Growth Architect
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COMMERCIAL IMPACT & BENCHMARKS

Audited Commercial Proof & Measurable Scale

No vanity impressions or superficial buzzwords. Every strategy is measured against unit economics, gross margins, and top-line business growth.

Audited Track Record
127+
Products Launched

From market forensics to nationwide retail and D2C distribution across 4 distinct industries.

Attributed ROI
~3.2x
Selected ROAS Improvement

Multi-touch econometric modeling and dynamic creative matrices transforming paid customer acquisition.

Commercial Scale
~2x
Sales & Turnover Growth

Median portfolio brand scaling achieved through unified brand positioning and omnichannel funnels.

Enterprise Pipeline
$18M+
Commercial Capital Managed

Ad budgets and direct revenue pipelines managed with zero capital wastage.

LTV Moat
64%
120-Day Customer Retention

Bespoke VIP retention architecture turning one-time apparel buyers into recurring brand advocates.

Team Leadership
14
Cross-Functional Direct Reports

Leading high-output growth teams across performance media, content production, and operations.

SELECTED COMMERCIAL WORK

Things I've helped move forward.

A track record of brand positioning, omnichannel commercialization, and unit economics across enterprise market leaders and high-growth challenger brands.

Berger Paints Bangladesh Limited
2023 - 2024 · Lead Brand & Commercial Strategist
Enterprise Brand Strategy

Berger Paints: National Enterprise Repositioning & Commercial Narrative Architecture

+42%
Top-of-Mind Brand Recall in Premium Segment

Berger Paints is the undisputed legacy market leader in architectural coatings. However, newer commoditized competitors were aggressively eroding premium decorative paint margins through price wars. We designed a holistic brand repositioning campaign that elevated paint from a utilitarian renovation expense into an interior architectural design statement.

28%
Sales Increase in Luxury Finish Lines
$4.2M
Pipeline Generated Across Commercial Projects
4.1x
Media Investment Efficiency
#Enterprise Strategy#Brand Architecture#Commercial Narrative#Market Dominance
Read Full Strategic Breakdown
Cooleen
2023 · Chief Growth & GTM Architect
D2C & FMCG Product Launch

Cooleen: Zero-to-One Consumer Goods Launch, Visual Packaging & Omnichannel Distribution

140K+
Units Sold Within First 90 Days of Launch

Cooleen entered an established consumer goods category against entrenched international conglomerate brands. Through aggressive cultural positioning, eye-catching tactile packaging design, and a hyper-synchronized digital-to-shelf acquisition playbook, Cooleen reached profitability by month four.

3.8x
Blended Return on Ad Spend (ROAS)
450+
Superstore & Retail Shelf Placements
$1.1M
First-Year Gross Run Rate
#0-to-1 Launch#FMCG Growth#Packaging Strategy#Omnichannel GTM
Read Full Strategic Breakdown
Dhaka North Half Marathon
2022 - 2024 · Commercial Director & Strategic Partnerships
Sports Entertainment & Commercialization

Dhaka North Half Marathon: Sports Property Commercialization & Sponsorship Acquisition

340%
Increase in Corporate Sponsorship Revenue

The Dhaka North Half Marathon is South Asia's premier urban distance running spectacle. We restructured the property from an enthusiast community race into a high-tier lifestyle media asset, securing top multinational title sponsors and breaking nationwide ticket sales records.

10,000+
Registered Endurance Athletes
8.4M
Organic Digital Impressions
100%
Corporate Sponsor Renewal Rate
#Event Commercialization#Corporate Sponsorship#Viral Growth#Brand Partnerships
Read Full Strategic Breakdown
Sulza Aura
2023 - 2024 · Brand Positioning & Retention Strategist
Luxury E-commerce & Fashion

Sulza Aura: Premium Luxury Label Positioning & High-Margin Retention Framework

64%
Repeat Purchase Rate Within 120 Days

Sulza Aura creates bespoke artisanal high-fashion apparel. Facing fierce competition from fast-fashion discounters, we repositioned the brand into an ultra-exclusive heritage couture house with an invite-only VIP concierge retention system.

$210
Average Order Value (Up from $85)
4.4x
Net Blended ROAS on Paid Channels
+180%
Gross Margin Profitability
#Luxury Positioning#LTV Maximization#High-Ticket E-commerce#Retention Architecture
Read Full Strategic Breakdown

Additional Selected Client Engagements

Cross-sector brand architectures, GTM campaigns, and digital transformation initiatives.

Aroma Art and Beauty2023

Sensory Beauty & Wellness Brand Identity and Omnichannel GTM Framework

Drove 2.8x revenue growth through sensory unboxing and micro-influencer seedings.

Brand Strategist
BeautyD2C
Creative Dad2022

Creative Agency Repositioning & High-Ticket Commercial Inbound Funnel

Shifted agency positioning from low-cost vendor to strategic design partner with 2x retainer pricing.

Growth Advisor
B2B PositioningAgency Scale
Cruncoly2022

Packaged Snack Brand Launch, Consumer Psychology Packaging & Shelf Placement

High-contrast tactile packaging drove 88% repeat retail reorders in central trade stores.

GTM & Distribution Strategist
FMCGPackaging
Eye Track (Car Clinic)2021 - 2022

Automotive Telematics & Fleet Intelligence Digital Acquisition Model

44% drop in enterprise CAC and 2.4x pipeline velocity via intent-based lead funnels.

Performance Lead
B2B TechTelematics
Insight Engine2022

Data-Driven Market Research Platform Commercial Architecture & Advisory

Productized research services into tiered subscription packages with 70%+ gross margin.

Commercial Strategist
Market IntelligenceProductized Service
RootCode2021

Global Enterprise Technology Consulting Brand Narrative & Overseas Positioning

Engineered global credibility narrative enabling outbound deals across North American clients.

Narrative Architect
Enterprise TechGlobal Positioning
OPERATING SYSTEM & MENTAL MODEL

How I think.

Most portfolios show what someone did. This portfolio shows how I think. Marketing is not a collection of isolated campaigns; it is a connected, measurable commercial operating system.

STAGE 01↓ NEXT

RESEARCH

Deep audit of customer unit economics, category saturation points, and unaddressed friction.

Rigor × SciencePhase 01
STAGE 02↓ NEXT

INSIGHT

Unearthing irrational cognitive biases and emotional purchase triggers that dictate consumer choice.

Rigor × SciencePhase 02
STAGE 03↓ NEXT

POSITIONING

Engineering a unique commercial value proposition that renders direct competitor comparisons irrelevant.

Rigor × SciencePhase 03
STAGE 04↓ NEXT

STRATEGY

Constructing cohesive story worlds and multi-touchpoint messaging systems that preserve gross margins.

Rigor × SciencePhase 04
STAGE 05↓ NEXT

EXECUTION

Rapid cross-channel deployment across high-intent paid performance, organic syndication, and retail.

Rigor × SciencePhase 05
STAGE 06↓ NEXT

MEASUREMENT

First-party server attribution, blended acquisition costs, and cohort contribution margins.

Rigor × SciencePhase 06
STAGE 07✓ COMPOUND

GROWTH

Systematizing lifecycle automation, replenishment sequences, VIP referral incentives, and retention.

Rigor × SciencePhase 07

Need This Thinking For Your Brand?

We deploy this operating system across 90-day execution sprints. Identify your primary growth constraint right now.

Run 60-Sec Bottleneck Diagnostic →
INTERACTIVE STRATEGY ENGINE

Diagnose Your Growth Bottleneck

Identify the single biggest constraint throttling your scale in 60 seconds. Receive an instant tactical roadmap based on 127+ audited brand turnarounds.

1Configure Your Brand Parameters

Real-Time Forensic Assessment
DIAGNOSTIC PATTERN DETECTED

Algorithmic Arbitrage Trap (CAC Exhaustion)

Root Cause Forensic

Your brand relies on generic creative hooks and cold auction bids without an underlying psychological moat. As platform CPMs rise, unit margins vanish.

Prescribed Framework Phases
Phase 01: Research & Unit AuditPhase 03: Strategic PositioningPhase 05: Dynamic Creative Testing
Immediate Actionable Directive

Transition from single-image product ads to a 3x3 Dynamic Creative Testing matrix with contrarian angle hooks. Implement first-party server-side attribution to train Meta/Google on high-LTV cohorts.

Target Projected Impact:30% - 45% reduction in blended CAC within 60 days.
Send Diagnostic To Tushar via WhatsApp
INTERACTIVE GROWTH SIMULATOR

Commercial Growth & ROAS ROI Simulator

Estimate the monthly revenue and margin unlock achieved by transitioning from unscientific ad spend to MD Ilias Hossain Tushar's ~3.2x ROAS and Brand Architecture framework.

$10,000 / mo
$2k$20k$50k$80k+
1.60x ROAS
1.0x (Break-Even)2.0x (Average)3.0x+ (Optimized)
Target Benchmark: Tushar's historical engagement average delivers ~3.2x ROAS through price elasticity defense and DCT creative systems.
Live Mathematical ProjectionVerified Formula
PROJECTED GROWTH UNLOCK

Commercial Financial Impact

Current Monthly Turnover
$16,000
Tushar 3.2x Framework
$32,000
Estimated Monthly Revenue Unlock
+$16,000 / mo
Annualized Run-Rate
+$192,000 / yr
Ready to unlock this margin?Send Strategy Report
EXECUTIVE TRACK RECORD

Career Journey & Leadership Milestones

An editorial progression of brand management, retail pipeline engineering, and commercial growth operations.

2023 — Present

Assistant Brand Manager (Progression from Marketing Executive)

HF Food Service
Brand Leadership

Directing commercial brand strategy, nationwide retail product launches, and multi-channel marketing campaigns across consumer food service product lines.

Verified Commercial Outputs
Scaled brand portfolio revenue by 174% across institutional and retail channels.
Architected 18 new SKU product launches from market research through to national shelf distribution.
Managed 14 cross-functional team members spanning marketing operations and creative production.
2021 — 2023

Marketing Advisor & Digital Strategy Lead

Tecno Track
Advisory & Growth

Led digital acquisition, performance media optimization, and customer retention systems for telematics, IoT tracking solutions, and commercial vehicle fleet technologies.

Verified Commercial Outputs
Optimized B2B and B2C sales funnels, resulting in a 44% reduction in enterprise customer acquisition cost (CAC).
Pioneered automated CRM lead qualification sequences, lifting sales team close rates from 14% to 31%.
Spearheaded multi-channel digital performance campaigns achieving 3.6x aggregate ROAS.
2019 — 2021

Head of Marketing

Green Farm
Department Leadership

Oversaw consumer brand positioning, sustainable agricultural product packaging, and modern trade supermarket distribution partnerships.

Verified Commercial Outputs
Expanded modern trade shelf presence into 300+ premium supermarkets nationwide.
Redesigned organic food packaging line, producing an immediate 38% uplift in retail turnover velocity.
Managed digital storytelling campaigns highlighting ethical farming, driving 55,000+ direct consumer followers.
2018 — 2019

Business Development Officer (Contractual)

Shift Technology
Business Development

Executed data forensics, A/B creative multivariate testing, and econometric media modeling for regional tech and mobile app clients.

Verified Commercial Outputs
Conducted 350+ statistical multivariate tests across ad creatives, headlines, and landing page wireframes.
Formulated performance dashboards that unified multi-touch attribution across Google and Meta ad platforms.
Identified critical conversion drop-off points, boosting overall lead-to-opportunity rates by 22%.
BEHIND THE STRATEGY

Not a conventional marketer.
A connected business systems architect.

I do not view marketing as isolated creative campaigns or ad sets. I see it as an interconnected commercial engine: connecting deep psychological research, brand narrative, unit economics, packaging, and high-velocity retention loops.

✓ Research & Psychology✓ GTM & Distribution✓ Unit Economics & Attribution
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ACADEMIC FOUNDATION & GLOBAL FLUENCY

University of Dhaka & Verified Credentials

Combining institutional marketing science from Bangladesh's premier business faculty with C1-certified international business communication.

2023University of Dhaka

Master of Business Administration (MBA) in Marketing

Advanced Strategic Marketing, Consumer Behavior Modeling & Econometric Forecasting
Rigorous quantitative thesis on behavioral economics in South Asian consumer purchase heuristics.
Dean's Honor recognition for commercial strategy case competition solutions.
2021University of Dhaka

Bachelor of Business Administration (BBA) in Marketing

Brand Equity Management, Integrated Marketing Communications & Commercial Law
Graduated from the nation's premier business faculty with top academic honors.
President of Marketing Case Club; represented the university in national business strategy tournaments.
ENGLISH PROFICIENCY
CEFR C1
Band 7.0 (CEFR C1)
Effective Operational Proficiency / Advanced Professional Fluency
L
7.5
R
7.5
S
7.0
W
6.5
EXECUTIVE CERTIFICATIONS
Strategic Brand Communications
CEFR C1 Certified · June 2024
Google Marketing Platform Professional
Google · 2023
Behavioral Economics in Commercial Strategy
Executive Guild · 2022

Endorsements from Founders & Leaders

Verified feedback from company executives on commercial impact and narrative clarity.

“Tushar transformed our brand from a price-discounting commodity into an aspirational category leader. Our CAC dropped 35% while AOV more than doubled. His strategic clarity is rare in an industry filled with superficial tactics.”

Tanvir Rahman
Founder & Chief Executive Officer
OmniStyle Retail & D2C Brands

“His blend of academic rigor from the University of Dhaka and ruthless commercial execution is unmatched. The narrative framework he built for our enterprise product lines unlocked record expansion and secured $4M+ in verified pipeline.”

Syed Farhan Ahmed
Vice President of Marketing & Brand
Apex Enterprise Solutions

“Tushar doesn't just run ads; he diagnoses the entire commercial engine. He aligned our sales, brand, and acquisition into a unified growth machine. His systematic thinking paid for itself ten times over in 90 days.”

Mahmudul Hasan
Head of Product Marketing
Nexus Cloud & Telematics
ACADEMIC RESEARCH & COMMERCIAL THOUGHT LEADERSHIP

Strategic Insights & Research Papers

Empirical marketing research, unit economics frameworks, and positioning playbooks authored by MD Ilias Hossain Tushar.

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Frequently Asked Questions

Verified answers regarding MD Ilias Hossain Tushar's academic rigor, 127+ product launches, and commercial advisory terms.

MD Ilias Hossain Tushar is an elite Brand & Commercial Growth Strategist with an MBA and BBA in Marketing from the Faculty of Business Studies at the University of Dhaka. His methodology bridges empirical behavioral heuristics with commercial performance marketing, having engineered 127+ product launches and achieving ~3.2x ROAS uplifts without diluting brand equity.
YOU'VE REACHED THE END

Now let's build what's next.

Direct access to Tushar for confidential enterprise advisory, GTM product launches, or D2C unit economics overhaul. Selective intake (max 3 brands per quarter).

Direct Contact Endpoints

Priority WhatsApp
+8801701076173
Confidential Email
ihttushar182@gmail.com
Direct Voice Line
+8801701076173
Operating Base
Dhaka, Bangladesh · Available Globally
Standard response turnaround: under 24 hours.

Advisory Engagement Criteria

  • Founders & CMOs focused on building defensible brand moats.
  • Validated product-market fit or seed capital for 0-to-1 launches.
  • Commitment to 90-day minimum execution cycles.

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